Simply Better Brands Corporation Expands Portfolio with Expanded Innovation in Indulgent Nutrition

Simply Better Brands Corp.

Women-Founded, Women-Led Nutrition Brand Expands Dessert-Inspired Plant-Based Protein Bar Flavors to More North American Locations

mint chip

It's Mint to be Chip

It’s Mint to be Chip

PBJ

Enter my belly, PB & Jelly

Enter my belly, PB and jelly

VANCOUVER, British Columbia, June 30, 2022 (GLOBE NEWSWIRE) — Simply Better Brands Corp. (the “Company” Where “Simply better brands”) (TSX Venture: SBBC) (OTCQB: PKANF) is pleased to announce two new flavor profiles under its growing TRUBAR brand. Upcoming indulgent nutritional flavors meet accelerating demand from consumers and retailers in the US and Canadian markets. The innovation will be available in physical distribution and online sales channels in the third quarter of 2022.

“As we follow the bar consumer, one of the key decision criteria, after taste, is variety. Heavy bar users eat bars daily and demand excitement in their brand of choice. With our bars now widely omnichannel available at retailers like Costco, Walgreens, Amazon, Whole Foods, 7-Eleven and Loblaws, we want to ensure that the consumer benefits from a greater variety of flavors and shapes. In addition to expanded bar flavors, TRUBAR also plans to expand into the protein powder category later this year,” said Kathy Casey, CEO of Simply Better Brands.

TRUBAR, a plant-based protein bar, introduced a one-of-a-kind food category, where delicious dessert-inspired flavor meets clean, simple ingredients. The new flavors are “Mint to be Chip”, a combination of fresh mint, chocolate and almond ice cream flavors made into a bar and “Get in my Belly, PB & Jelly”, a creamy peanut butter mixed with a delicate sweet. strawberry jam to bring everyone’s childhood favorite to life.

Obsessed with blurring the lines between healthy and delicious, the TRUBARs tapped into a whole new space, which they dubbed Indulgent Nutrition™. “For so long, consumers have endured the reality that most snacks taste great but use unrecognizable ingredients, or use clean ingredients and taste like cardboard,” said the co-founder and CEO of TRU BRANDS Inc. , Erica Grossmann. “One of my key goals when introducing TRUBAR to emerging markets is to simplify the consumer experience, making it easier for those who want to eat better but are not willing to sacrifice taste in the plant-based, natural and active lifestyle in fast growing space.” TRUBAR adheres to the strict nutritional safeguards of dairy-free, soy-free, sugar-alcohol-free, vegan, non-GMO and gluten-free expected by loyal brand consumers.

About Simply Better Brands Corp.

Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in emerging plant-based and holistic wellness consumer product categories. The company’s mission is focused on leading-edge innovation for informed millennials and Gen Zers in the fast-growing space of wellness, natural and clean, plant-based ingredients. The company continues to focus on expanding into high-growth consumer product categories including plant-based foods, clean-ingredient skincare and plant-based wellness. For more information about Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact information

Simply Better Brands Corp.
Brian Meadows
Financial director
+1 (855) 553-7441
[email protected]

Forward-looking information

Certain statements contained in this press release constitute “forward-looking information” and “forward-looking statements” as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on management’s plans, expectations and estimates as of the date the information is provided and are subject to certain factors and assumptions, including, among others, that the financial condition and development the Company’s plans do not change due to unforeseen events, the impact of the COVID-19 pandemic, the regulatory climate in which the Company operates, the Company’s ability to execute its business plans, its distribution plans, use of a supply chain and claims relating to the efficacy and performance of the Company’s products. Specifically, this press release contains forward-looking statements regarding, but not limited to, the timing and launch of new product offerings; consumer expectations and interest in the Company’s products; and future product expansion plans.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause actual plans, estimates and results to differ materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information contained in this press release to change or be incorrect include, but are not limited to, changing consumer preferences, the impacts of COVID-19, the the Company’s financial condition and development plans change, the ability to obtain necessary regulatory approvals and the viability and risks of products, as well as other risks and uncertainties applicable to the Company and the industries in which it operates, and such as set out in the Company’s annual report. ‎information form available under the Company’s profile on ‎www.sedar.com.

There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company undertakes no obligation to publicly update or revise any of the includes forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

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Joshua B. Speller